Communications & Marketing Manager (Finance)
Dept Number/Name: 0-5810-000 / Dean's Office
College Division: Acad Affairs-Coll Beh Comm Sci
Salary Plan: Administrative
Job Code/Title: 4333 / Communications & Marketing Mgr
Hiring Salary/Salary Range: $64,000 - $78,000
Position Number: 00057106
ORGANIZATIONAL SUMMARY:
The Florida Center for Behavioral Health Workforce (FCBHW) was commissioned by the Florida legislature through Senate Bill 330 "to support an adequate, highly skilled, resilient, and innovative workforce that meets the current and future human resources needs of the state?s behavioral health system in order to provide high-quality care, services, and supports to Floridians with, or at risk of developing, behavioral health conditions through original research, policy analysis, evaluation, and development and dissemination of best practices." The FCBHW is proudly housed at University of South Florida in the College of Behavioral and Community Sciences.
POSITION SUMMARY:
The Communications and Marketing Manager for the Florida Center for Behavioral Health Workforce (FCBHW) is responsible for advancing the Center's top strategic priorities through the development, management, and execution of a comprehensive marketing, communications, and public relations plan for the Center. This is a professional communicator role requiring training and experience in oral and written communication across a wide range of mediums and audiences, as well as other multimedia content creation. This position will serve as the Center's primary point of contact for College and University Communications and Marketing, as well as the broader media. The Manager also assists with the coordination of special events.
While the primary function of this job class is as a professional individual contributor providing specialized expertise in marketing, communications, and public relations, the Manager will have project management functions and may supervise the activities of other communications administrative personnel.
SPECIAL REQUIREMENTS:
Strong project management skills, with the ability to manage multiple projects simultaneously and meet deadlines. Excellent interpersonal and communication skills, with the ability to work collaboratively with diverse teams. A creative mindset with the ability to develop innovative communication strategies. Mastery of Microsoft 365 applications. Adobe Creative Suite and AP Style preferred. Experience in digital content creation, including publications, photography, and videography. Experience with video editing and podcast production preferred or a willingness to learn. Experience with website editing within a content management system, as well as social media content creation.
RESPONSIBILITIES:
Develop a comprehensive, multi-audience marketing, communications, and public relations plan consistent with the mission and strategic imperatives of the Florida Center for Behavioral Health Workforce (FCBHW). Manage and execute the plan through individualized contributions, delegation and task oversight of other communications team members, and management of external communications and marketing contracts as applicable. Continuously monitor and analyze performance and adjust strategies as needed.
Develop and oversee FCBHW branding and messaging, ensuring accuracy, consistency, and mission/brand-alignment across all materials and platforms, as well as all FCBHW strategic cores (i.e., research and dissemination, education and professional development, policy analysis and implementation). Ensure compliance with university policies and procedures and legislative orders.
Design, create visual and written content for, publish/disseminate, and oversee various publications, messaging, and other media for the Center, including legislative reports, impact reports, news articles and press releases, newsletters and email blasts, event brochures and invitations, videos and podcasts, etc. Write, edit, and/or revise content for the Center's website and social media accounts.
Plan and coordinate special events for the Florida Center for Behavioral Health Workforce (FCBHW), such as stakeholder engagement meetings, workshops, training events, etc. Develops campaigns using Constant Contact, Salesforce, or similar software to promote specific projects, events, and initiatives.
Serve as a liaison between the Center, College, University, and key community stakeholders on matters involving marketing, communications, and public relations.
Performs other duties as assigned.
POSITION QUALIFICATIONS:
MINIMUM:
This position requires a bachelor's degree in communication, marketing, public relations, technical writing, digital media, or related field, with 4 years of experience in related positions; or a Master's degree in the fields listed above and 2 years of experience.
FLSB1310 Equivalency:
4 years of directly relevant experience may be substituted for bachelor's degree.
6 years of directly relevant experience may be substituted for master's degree.
PREFERRED:
The preferred candidate for this role will have project management experience, as well as a diversity of professional experiences across communications, marketing, and public relations roles and with various forms of media formats and technologies.
USF Tampa
Information for Applicants
This position is subject to a Level 1 criminal background check.
Job Opening Number: 38676
Posting Date: 02/03/2025
Posting End Date: 2/16/2025
How To Apply
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Apply online by completing the required information and attaching your cover letter and resume. Please include your experience as it relates to the qualifications stated above. YOUR COVER LETTER AND RESUME, PLUS ANY OTHER REQUESTED MATERIAL, MUST BE IN ONE ATTACHMENT. Only online applications are accepted for this position.
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To request an accommodation with the application or interview process, please contact Central Human Resources by telephone: 813-974-2970 or email HR-ADA-Request@usf.edu .
Equal Employment Opportunity
USF is an equal opportunity, equal access academic institution that embraces diversity in the workplace.
The University of South Florida does not discriminate on the basis of sex and prohibits sexual harassment. Any person may report sex discrimination, including sexual harassment (whether or not the person reporting is the person alleged to be the victim of conduct that could constitute sex discrimination or sexual harassment), in person, by mail, by telephone, or by electronic mail, using the contact information listed for the Title IX Coordinator. Reports may be made at any time either online or directly to the University's Title IX Coordinator.
Federal Rights
Applicants have rights under Federal Employment Laws: Family and Medical Leave Act (FMLA) , Equal Employment Opportunity (EEO) and Employee Polygraph Protection Act (EPPA) .
Work Location
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About USF
The University of South Florida is a high-impact global research university dedicated to student success. Over the past 10 years, no other public university in the country has risen faster in U.S. News and World Report's national university rankings than USF. Serving more than 50,000 students on campuses in Tampa, St. Petersburg and Sarasota-Manatee, USF is designated as a Preeminent State Research University by the Florida Board of Governors, placing it in the most elite category among the state's 12 public universities. USF is a member of the American Athletic Conference.
Working at USF
With more than 16,000 employees at USF, the University of South Florida is one of the largest employers in the Tampa Bay region. At USF you will find opportunities to excel in a rich academic environment that fosters the development and advancement of our employees. We believe in creating a talented, engaged and driven workforce through on-going development and career opportunities. We also offer a first class benefit package that includes medical, dental and life insurance plans, retirement plan options, tuition program and generous leave programs and more.
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