Director, Professional Education Marketing (Finance)
Overview The Director, Professional Education Marketing holds the strategic role of developing and implementing initiatives to educate on and increase awareness of new pharmaceutical options for COVID-19 treatment and prevention among healthcare professionals. This role will also develop and manage partnerships with professional organizations and Key Opinion Leaders for Ensitrelvir, an investigational antiviral agent being evaluated in patients with mild to moderate COVID-19 infection. This position requires a deep understanding of the pharmaceutical industry, promotional medical education, and the ability to collaborate with internal and external stakeholders. Responsibilities
Develop and implement a comprehensive professional education marketing strategy and program aligned with company and brand goals - role is accountable for functional and operational oversight, direction and budget
Create educational programs and materials targeting healthcare professionals, healthcare organizations, and other relevant stakeholders
Identify and build advocacy and partnerships with Key Opinion Leaders and professional organizations in the medical and healthcare community
Generate insights through Advisory Boards, Steering Committees, KOL interactions, and other offline and online channels to provide input to the overall Brand strategy and tactical initiatives
Oversee the development of promotional education content, ensuring alignment with regulatory guidelines and industry standards
Collaborate with medical affairs and scientific teams to create scientifically accurate and compelling educational materials, and with the Shionogi USRC team to review and approve those materials
Plan, execute and attend events, conferences, and seminars for healthcare professionals to enhance product knowledge and foster collaboration. Responsible for all promotional exhibits at key congresses
Manage logistics, speaker selection, and content delivery for educational events
Work closely with sales, marketing, medical affairs, and regulatory teams to ensure consistency in messaging and educational initiatives
Assist the sales training team with the necessary technical expertise to aid in the development of all sales training materials
Effectively manage relationships and resources with promotional education agencies and vendors to ensure optimum development of educational tools while remaining within the assigned budget
Minimum Job Requirements Qualifications
Bachelor's degree; Advanced degree (MBA, Masters, etc.) is preferred
Minimum of eight (8) years of extensive experience in sales and/or marketing roles in the pharmaceutical industry, with a minimum of three to five (3-5) years in professional education marketing and KOL management
Strong understanding of medical and healthcare landscapes, therapeutic areas, and industry regulations, including transparency reporting
Prelaunch and launch experience required
Anti-viral/COVID-19/HIV experience is desired, but not required
Primary care/urgent care experience preferred, but not required
Experience managing agency partners
Competencies
Excellent communication and interpersonal skills, with an ability to influence and garner credibility throughout the organization
Proven ability to translate insights into marketing strategies, actions and business recommendations
Proven ability to collaborate with cross-functional teams and external stakeholders
Strategic thinking and the ability to develop impactful educational programs
Ability to work with agility with an innovative and growth mindset
Has a positive "hands on" attitude, able to be flexible and agile, take ownership and be accountable - with experience in a high-level "individual contributor" role
Other Requirements
Ability and willingness to travel domestically and internationally as required (up to 30%)
Must live a commutable distance to our US Corporate Headquarters in Florham Park, NJ. Office presence required at least 3 days per week
Essential Physical and Mental Requirements
Ability to articulate clearly and conduct verbal presentations with large and small audiences.
Ability to travel via automobile and airplane.
Ability to view video display terminal images
Ability to operate a computer keyboard and telephone.
Ability to sit for extended periods of time - up to four (4) hours at a time.
Ability to lift and pull up to fifteen (15) pounds.
To be considered for this position, you must apply and meet the requirements of this opportunity. We look forward to reviewing your resume & qualifications.DisclaimerThe job description is not designed to cover or contain a comprehensive listing of requirements, duties or responsibilities that are required of the employee. Other requirements, duties and responsibilities may change or be assigned at any time with or without notice. You acknowledge and agree that information described herein may be disclosed to applicable regulatory authorities, alliance partners and/or third-party service providers as necessary for Shionogi to fulfil its obligations under applicable laws, including but not limited to compliance with regulatory inspections and/or audits. EEO Shionogi Inc. is an equal opportunity/affirmative action employer.All qualified applicants will receive equal consideration for employment opportunities based on valid job requirements without regard to race, color, religion, sex (including pregnancy), sexual orientation, gender identity, marital status, national origin, age, ancestry, citizenship, disability, genetic information, status as a disabled veteran, a recently separated veteran, Active Duty Wartime or Campaign Badge Veterans, and Armed Forces Service Medal Veterans, or any other characteristic protected by applicable law.It is the policy of Shionogi Inc. to undertake affirmative action in compliance with all federal, state, and local requirements to recruit a diverse pool of applicants and to ensure that our employment practices are, in fact, non-discriminatory.If you are qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access this website to apply for a vacancy as a result of your disability. You can request accommodations by calling 973-307-3550 or by sending an email to ShionogiHR@shionogi.com.