Digital Marketing Manager - NYC/Hybrid (Finance)

New York Sports Club and our family of brands is a long-standing, dynamic fitness club brand with locations in the Northeast. We consider ourselves your local neighborhood gym! It is our goal to provide our members with fitness results, positive change and personal connections through innovative programming and knowledgeable staff. Our mission is to "Improve Lives Through Fitness". Our success comes from continuously modeling and promoting the mission, values, and guiding principles with pride and integrity.
As we continue to grow, we are looking for an enthusiastic Digital Marketing Manager to join our team and help propel our mission forward.
ROLES AND RESPONSIBILITIES
Are you a data-driven digital marketing expert with a passion for fitness? Do you have experience executing successful campaigns and optimizing digital channels to drive growth? We're seeking an analytical, tech-savvy marketer who thrives in a fast-paced environment. You will oversee digital marketing initiatives for three dynamic brands: New York Sports Club, Fhitting Room, and Lucille Roberts, with a focus on driving brand visibility, increasing membership acquisition, and supporting overall revenue growth.
This role requires hands-on experience with digital marketing tools and a proven track record of leveraging analytics to optimize campaigns and improve performance.
DIGITAL MARKETNG EXECUTION

Lead and execute multi-channel digital marketing campaigns aimed at brand growth, lead generation, and member engagement.
Manage lifecycle email marketing campaigns, including segmentation, automation, and content creation to drive lead conversion and meaningful member interactions.
Oversee website content updates, ensuring it's optimized for both user experience and search performance (SEO).
Support paid digital advertising initiatives to maximize ROI.

SOCIAL MEDIA MANAGEMENT

Develop and manage social media strategies for NYSC, Fhitting Room, and Lucille Roberts, creating engaging, on-brand content that resonates with our diverse audience.
Build and maintain social media content calendars to ensure consistent posting and engagement across platforms.
Manage relationships with influencers and/or influencer agencies and coordinate both internal and external influencer campaigns.

CONTENT DEVELOPMENT + BRAND MESSAGING

Lead the creation of compelling, brand-aligned content for digital channels, ensuring a consistent voice across social media, emails, and marketing materials.
Collaborate with Marketing team to write and edit copy that drives engagement and conversions.

ANALYTICS + REPORTING

Dive into performance data, analyzing results from campaigns, promotions, and digital channels to generate actionable insights.
Track and report on digital marketing metrics, identifying areas for improvement and delivering strategic recommendations to the team.

COLLABORATION + TEAMWORK

Manage relationships with digital agencies and vendors to support campaign execution.
Collaborate cross-functionally with Sales, Marketing, Operations, and IT to achieve company goals.
Occasionally travel to club locations for content creation and other support activities.

QUALIFICATIONS + EXPERIENCE

Bachelor's degree in Marketing, Communications, Business, Advertising, or a related field.
3-6 years of digital marketing experience with a strong understanding of digital marketing strategies, tactics, and channels.
Expertise in email marketing, social media management, paid advertising, and content marketing.
Strong proficiency with digital marketing tools and analytics platforms (HubSpot and WordPress preferred).
A passion for staying on the forefront of digital innovation and emerging technologies, including artificial intelligence.
Enthusiastic about health and wellness with knowledge of fitness industry trends.
Exceptional communication skills, both written and verbal, with a keen eye for detail.
Analytical mindset with the ability to turn data into actionable insights and recommendations.
Self-motivated, organized, and able to meet deadlines while maintaining high standards.
A desire to learn, grow, and stay current with digital marketing trends.
Ability to occasionally work outside traditional office hours for urgent needs.

BENEFITS + PERKS

Competitive salary and benefits package, including 401(k), medical/vision/dental insurance, and life insurance.
Tuition reimbursement and access to over 500 free CEC courses to further your education.
Employee referral bonus and career growth opportunities.
Flexible spending accounts and short-term disability coverage.
Complimentary gym membership and Fhitting Room classes.
Discounts on personal training and instructor certifications.
Vacation and sick time, plus New Mom or Dad Leave.

WHY JOIN US?
As part of our team, you'll play a pivotal role in shaping the future of our brands. You'll be able to make a direct impact on our growth, influence our digital presence, and help us continue improving the lives of our members. This is an exciting opportunity for someone who is passionate about fitness and marketing.
Ready to make a difference? Apply today to join our dynamic, fast-paced team.